Justification To Yourself, your Spouse and Your Really Religious and Judgmental Mother-In-Law
Justification to Own
Hard Selling From Dave
Turn back now if you don’t want to be hard sold with justifications of why you need to own one of our pieces.
You’re about to learn how to:
Justify it to Yourself
Justify it to Your Really Religious and Judgmental Mother-in-Law
Justify it to and Convince Your Spouse
If you keep reading and end up with a leather backpack or leather duffle bag that you didn’t want or need, then that’s on you.
The Question Test
Please answer yes or no to these questions honestly. And remember, your first response is probably the most accurate one.
Are you highly respected?
Are you confident enough?
Do you belong to a healthy community?
Would your current bag ever make a stranger think that maybe you’re a spy or lead an interesting life?
If your current bag were empty and a robber tried to take it, would you fight him tooth and nail for it?
Have you ever placed your current bag so that people could see it?
When you’re dead and gone and all you had has been sold and spent, will there be anything left that they’ll remember you by?
If you answered no to any of these questions, but you wish it was yes, then keep reading. You’re closer than you’ve ever been to having a cool bag for life.
A Bag Full of Joy
In 2007, was in my Toyota Tundra with my frugal brother-in-law and I stomped on the gas to get on out of there. Right away my brother-in-law says to me, “You know, you just wasted a gallon of gas” to which I explained, “No, I just bought a gallon of joy”. You’re not just buying a leather briefcase, you’re buying a bag of joy. Perhaps you're not reading this because of a leather briefcase or backpack you want. Perhaps there is a truth you are supposed to get here that will help you grow in another area of your life. Not in materialism, but in joy..
Justification of 50% Off
I’m probably not supposed to tell you this, but here’s generally how wholesale pricing works in retail. It’s called Keystone Pricing. Everybody doubles their price so they can save a little, pay taxes and reinvest back into their business. It’s the same with T-shirts, kitchen tables, boots and leather backpacks.
Let’s say a factory makes a quality briefcase and sells it to the designer for $300. The designer wholesales it to a department store for $600 and that department store sells it for $1200. No one is raking it in. It’s just the way of business. Some things more, some less, but generally that’s how it works.
Saddleback Leather doesn’t wholesale our briefcases and leather backpacks to stores, so you’re really getting a quality $1200 brick and mortar store briefcase for only $600. Makes you wonder about those $250 leather briefcases and duffle bags in stores, huh?
Justification of Functional Art
Merriam-Webster’s Dictionary defines art as “Something that is created with imagination and skill and that is beautiful or that expresses important ideas or feelings.” I define art as a work that requires thought and creativity and that brings people joy. Saddleback Leather creates and sells art.
Imagine you’re at The National Gallery in London, looking at some of the greatest paintings of history, and the curator offers to sell you an original Leonardo da Vinci painting to hang in your house for $5,000. But with the stipulation that it could never be sold, just handed down or given away. The joy you would get from possessing such a work of art would be justification enough to spend $5,000. It would almost be wrong to not buy it. To a far lesser degree, we sell art in the form of briefcases, backpacks, duffle bags and suitcases, but highly functional.
Money responsibly spent on joy is money well spent and never regretted. On your deathbed, do you think you’d ever say, “Man, I really regret getting that leather duffle bag from Saddleback Leather back 50 years ago”?
Justification of Saving Money
Lifetime Cost of Ownership is this: If your briefcase costs $500 and you use it for 25 years before you hand it off, then it cost you $20/yr. If your briefcase costs $240 and it lasts for 4 years before the handle breaks as you’re walking into an important business meeting and your coffee spills all over your boss’s wife, then the briefcase costs you $60/yr. (and $100 worth of dignity) A Saddleback Leather briefcase is one of the most inexpensive briefcases you can buy on a per year basis.
Justification of You’re Training Your Kids
Your kids are watching the video way more than they’re listening to the audio. You’re training your kids, good or bad, whether you like it or not. Even if you don’t have kids yet. You decide whether they collect memories or collect things. Work hard or hardly work. Read books or read Facebook. Are your kids going to own a few quality things or piles of low quality junk? You decide now.
Justification of Your Personal Brand
Your personal brand is the feeling people get when they think of you. One of the ways to shape what they feel or think about you is to purposefully carry things or associate with brands that share with others what you are about or value. If they are innovative, quality or enduring things, then that’s what they’ll usually feel about you too.
Everyone has a brand. What’s yours? Are you known as a low quality short term thinking failure? If they like your personal brand, they’ll buy from you, pick you, promote you, do business with you and rule in your favor way more often.
True Story: A lawyer wrote in and said that after a court case, the judge asked him to approach the bench. He thought he was going to get his butt chewed out, but instead, the judge asked, “Hey, where did you get that briefcase?”
Justification for a Quality Life
Having high quality things in your life saves money, saves time, saves lives, extends lives, gives pleasure, gives social standing, gives peace of mind, gives security, brings respect, brings dignity, brings safety, brings joy, causes extra sleep, causes weight loss, causes others to want it, causes health, creates higher wages, causes efficiency, creates comfort, creates convenience, creates better workplaces, creates a nice environment, makes money, makes work easier, makes friends, builds confidence, is good for the Earth and creates demand for more quality products. Buying quality is one way of being a responsible global citizen.
Justification of Your Life Depending On It
Do you think any of the great explorers over the last 500 years ever looked for bargains on their gear? No, they couldn’t risk their lives or the lives of their crew by having their gear fail. They only bought the best. There’s less than a 1% of 1% chance that this bag or a strap from it or one of the clasps will need to stay together for you to stay alive. If that happens, this will be the best purchase you’ve ever made. Why not live our lives choosing our gear as if our life depended on it? No one ever regretted buying quality.
Justification of the Environment
Buy nice or buy twice. Check my math here, but if everyone bought quality shoes, wallets, toasters, backpacks, garden hoses, briefcases and floor fans that lasted twice as long, there would be half as many of those things in landfills. There would be half as much mining done to harvest the metals and half as much oil required to manufacture the synthetic things.
Justification of Paying it Forward
Other people have planted trees that you’ve enjoyed. Do the right thing and plant joy into someone else’s life who probably isn’t even a sparkle in your son’s eye yet. Break it in for him and pass it along.
Justification of Confident Performance
I used to drive an old FJ55 Toyota Land Cruiser and it was always the coolest looking manliest rig in any parking lot. When I would go out to play pool, if I drove that Land Cruiser AND wore a certain pair of tough black square tipped engineer boots, I played better and ran the table way more often. It was all in my head, but it worked. What we wear, dress, drive and carry, all contribute towards how we carry ourselves and the confidence we emanate. Carry a nice leather briefcase and it will change your performance. And if you're single, there's nothing like carrying quality and feeling confident to attract a quality spouse.
Justification of Understated Quality
This goes for all industries, but especially for lawyers. They tell me they don’t want the jury to see them pull up in a $165,000 Porsche wearing a Rolex and carrying a Louis Vuitton briefcase. They want to be seen in a quality Toyota Land Cruiser, wearing a respectable suit and carrying a solid yet humble leather briefcase. It helps them win favor without saying a word.
A Little Immature Schoolyard Peer Pressure With Truth
You’ll Be More Popular
Respect is what comes when people see you know what you’re doing or perform at a high level. I know this because disrespected people always carry crappy average briefcases. Respected people carry quality leather briefcases and backpacks. Deep and true respect come by your actions, your words and surrounding yourself with long-lasting quality things. Not opulence, but just pure quality.
What’s wrong? You chicken? Bock bock boooooock!!! (Thumbs in armpits flapping my wings at you)
Don’t be scared. Nobody ever regretted buying a quality thing, but if you don’t, you’ll always regret not buying it. Bag owners tell us all the time that they over thought buying one for too long and when they finally bit the bullet and got their briefcase or backpack, they kicked themselves for not getting it sooner. Just do it. Just don’t go into debt for it. We have a 30-day return policy, no questions asked. If you don’t like it, send it back.
Just Try a Little Bit
Just get a wallet or something small to test drive and then give it away if you don’t like it. You can’t go wrong. Giving random gifts throughout the year goes a long long ways towards “Favorite Uncle” or “Favorite Coworker” or better yet, “Favorite Employee” of the year status. They’ll never forget that wallet and who gave it to them. And remember, the reciprocity usually comes back on you 10x greater. But I know you’re going to like it.
Everybody’s Doing iI
There’s a reason everyone has way more Saddleback Leather backpacks, briefcases and duffle bags than they need. You’re one of the only ones who doesn’t have something yet. Our leather is addictive. There are hundreds of people whose bedrooms look like our showroom. Of course, it’s not wrong to collect things if they bring you joy. Collecting our leather backpacks and briefcases is cheaper than collecting cars and a healthier addiction than drugs.
You’ll Have More Friends
You’re going to meet a whole lot of people you wouldn’t have met otherwise, for three reasons.
We hear bag owners say all the time that strangers always stop them to ask them about their briefcase.
It’s an ice breaker and conversation starter.
You’re joining a tight-knit and passionate community of bag owners around the world who love quality and authenticity. Have you been to one of the Saddleback Leather Fan Groups on Facebook where thousands of your people trade their leather backpacks and duffle bags and share pics of their briefcases?
I’ll Invite You to My Birthday Party
You’ll get invited to things. Everybody’s going to want you to go to their birthday party. “And can you bring that cool leather backpack with you?” Heck, maybe I’ll invite you to mine one of these days... if you’re an owner.
Justification to a Really Religious and Judgmental Mother-in-Law
WARNING: TO INTOLERANT PEOPLE WHO HATE ALL PEOPLE AND BELIEFS OR OPINIONS THAT DIFFER FROM THEIR OWN AND WHO CAN'T EAT THE FISH AND SPIT OUT THE BONES. PLEASE TURN BACK NOW!!! I don’t want to shove anything down your throat. There are quotes from the Bible and talk about God ahead. THIS IS YOUR LAST WARNING!!! PROCEED AT YOUR OWN RISK!!! You could die.
To the really religious person who was wrongly taught that owning nice things is a sign of spiritual immaturity or materialism. This one’s for you. If you often say and do things for the purpose of people talking about how spiritual you are and you reject joy or material possessions in your life because you think that it pleases God, then keep reading. This is a very common unspoken teaching among Super Christians. It’s called asceticism and is a form of spiritual pride on most of the lists. And I know this because I’m still coming out of that bad theology and spiritual pride myself.
Near the end of his life, here’s what King Solomon, the wisest man that ever lived, wrote about wealth and owning things. I’ll sum it up and then let you read exactly what God inspired him to write… for you.
Basically, he said that it’s a shame when you work hard and then die and then, before long, everybody forgets your name and that you even existed. And then someone who didn’t earn or deserve your money or the fruit of your labor is going to get the joy of spending it or giving it away. And you didn’t.
He also says that God doesn’t need your money. He gives the “donating” money job to the ones who don’t follow him and then he takes it away from them and gives it to those who please him and who are generous to the poor.
He then says that riches and possessions are a gift from God and not to reject them. They are your reward. How would you feel if you wanted to give a nice gift to someone special and they told you they didn’t want it or need it? Grace is a free gift that we don’t deserve or earn. The reason God gives gifts is because he is full of grace and therefore just loves to give gifts. To responsibly own a nice thing is not bad or sinful if your heart is right. It is your reward from God and is the fruit of your labor. It is something that represents your hard work. The trouble comes when you are consumed with more and more things for the purpose of people thinking highly of you. That is one of the forms of pride.
Here’s what King Solomon wrote in one of my favorite books called Ecclesiastes
In Chapter 2 King Solomon said, “So I loathed all the fruit of my effort, for which I worked so hard on Earth, because I must leave it behind in the hands of my successor. Who knows if he will be a wise man or a fool? Yet he will be master over all the fruit of my labor for which I worked so wisely on earth! This also is futile. So I began to despair about all the fruit of my labor for which I worked so hard on Earth. For a man may do his work with wisdom, knowledge and skill; however, he must hand over the fruit of his labor as an inheritance to someone else who did not work for it. This also is futile and an awful injustice.”
“There is nothing better for people than to eat and drink and to find enjoyment in their work. I also perceive that this ability to find enjoyment comes from God. For no one can eat and drink or experience joy apart from him.
“For to the one who pleases him, God gives wisdom, knowledge and joy, but to the sinner, he gives the task of amassing wealth - only to give it to the one who pleases God. The task of the wicked is futile, like chasing the wind.”
In Chapter 3, he said, “I have concluded that there is nothing better for people than to be happy and to enjoy themselves as long as they live, and also that everyone should eat and drink and find enjoyment in all his toil, for these things are a gift from God.”
In Chapter 5, Solomon said, “I have seen personally what is the only beneficial and appropriate action for people; to eat and drink and find enjoyment in all their hard work on Earth during the few days of their life which God has given them. For this is their reward. To every man whom God has given wealth and possessions, he has also given him the ability to eat from them, to receive his reward and to find enjoyment in his toil. These things are the gift of God.”
Then in Chapter 6 he lays it out and says, “Here is another misfortune that I have seen on Earth, and it weighs heavily on people; God gives a man riches, prosperity and wealth so that he lacks nothing that his heart desires, yet God does not enable him to enjoy the fruit of his labor - instead, someone else enjoys it! This is fruitless and a grave misfortune. Even if a man fathers a hundred children and lives many years - even if he lives a long, long time, but cannot enjoy his prosperity - even if he were to live forever - I would say, ‘A stillborn child is better off than he is’ “.
Here's what Solomon wrote in his more prominent wisdom literature, Proverbs.
"The blessing from the Lord makes a person rich, and he adds no sorrow to it." Proverbs 10:22
"There is desirable treasure and olive oil in the dwelling of the wise," Proverbs 21:20
Don’t feel guilty about or reject a gift from God. It’s your reward. Of course, there’s a healthy balance. God warns a lot about only caring about living your life totally for your own pleasure and building up the image of your own self while neglecting others in need. And, by the way, if you have to go into irresponsible debt to buy something nice, then it’s probably not God rewarding you, but rather you rewarding yourself.
Justification to Spouse
The Engagement Gift Justification
“Remember that Engagement present I bought you?” To which she responds, “What Engagement present?” Then you say, “Don’t you remember? I scraped and sacrificed and saved for a whole year to get you that $3500 ring to celebrate the day I committed my life to you” To which she responds, “Oh yeah”. Then you say, “Well, I didn’t get anything. Do you think there’s a chance I could get this little $600 briefcase?”
The I’ve Sacrificed So Much Justification
Honestly, I feel like I’ve worked really hard over the past few years and I rarely spend money on myself, but instead on everybody else. Owning something like this briefcase would give me something personal that I could physically hold and see and smell that would represent all of my time.
The Investment Justification
This briefcase will be an investment and will be worth way more in a few years.”
The Heirloom for the Kids Justification
This is the perfect piece for our children to remember us by when we’re gone. Please don’t take that from me. A lawyer told me about a case he had where the father died and left $4,000,000 to his three kids. They spent almost all of the $4,000,000 in legal fees fighting over their dad’s old $15 harmonica he used to play at the dinner table when they were kids. Sadly, their dad did not leave it in his will. Be purposeful about connecting emotions to your bag. When you come home, pull the little gifts out of your bag. Leave things in your bag etc. I still remember fondly my dad leaving his briefcase in his car and when he would come home, I would run out to the car and get his briefcase out of the back seat and lug it in leaning back with both hands on the handle. Then I would pull dad’s boots off while he laid on the couch. These are memories little kids have. Hopefully, your kids will have memories of your briefcase too.
If you don't buy this case, then next year, when you're scouring the internet again looking for your next garage sale piece because yours is already torn or broken, your mind will drift back to my words and you'll slowly shake your head and say, "Man, was that guy right or what". And then you'll slightly squint, press your lips together and give a few small nods. I tell you what, buy it now or kick yourself later.
Remember this saying from someone. “You must truly love yourself before you can love others.”
Scripture quoted by permission. Quotations designated (NET) are from the NET Bible® copyright ©1996-2016 by Biblical Studies Press, L.L.C. http://netbible.com All rights reserved.