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Behind the Scenes with Dave Munson
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ABOUT THE BOOK
Dave Munson’s wild, near-death journey from teacher to founder of Saddleback Leather is a testament to resilience, faith and the relentless pursuit of meaningful work—proving that the best adventures are the ones you never planned.
When Dave Munson set out to create the greatest leather bag in the world, he had no idea he would be creating one of the most respected and recognized leather brands in the world at the same time. From dodging hitmen in Mexico to getting launched into the air by a raging bull, living in one of the most dangerous cities in the world with Blue, his beloved black Lab and even accidentally working for the mafia. It came together.
Will your family fight over your business when you’re dead? Will the kids of your customers fight over what you sold them when your customer is dead?
ABOUT DAVE MUNSON
Dave Munson has the most interesting “How I started my business” story most people have ever
heard, and he almost died several times doing it. He fought a bull in a Mexican bullfight, had an
assassin sent to kill him, was swindled out of millions by a few kind and religious Christians and he
and his family were unknowingly taken into a hair-raising Al-Shabaab terrorist village in Somalia.
Working as a volunteer English teacher in Southern Mexico, Dave designed a leather bag to carry his
books, and back in the US, he was asked four to five times a day where he bought it and where they
could buy one too. He figured he could have more made to fund youth ministry and that’s when the
hard luck and adrenaline began to flow. He and his Black Lab, Blue, went from sleeping on the floor
for a few years in a $100 apartment with no hot water in the most dangerous city in the world to
walking with lions and kings in Africa.
Saddleback Leather has become known for their high quality durable leather bags and also their
unprofessional and not funny marketing. So much so, Toyota asked Dave to design the leather and
interior for their 2024 Limited Edition Tundra, Rolls Royce placed them in their coffee table book and
the Texas Rangers baseball club asked them to be their Official Leather Goods. It seems God has
turned Dave’s youth ministry into a leather ministry to love people around the world.
Let’s Connect
ABOUT DAVE MUNSON
Dave Munson has the most interesting “How I started my business” story most people have ever heard, and he almost died several times doing it. He fought a bull in a Mexican bullfight, had an assassin sent to kill him, was swindled out of millions by a few kind and religious Christians and he and his family were unknowingly taken into a hair-raising Al-Shabaab terrorist village in Somalia.
Working as a volunteer English teacher in Southern Mexico, Dave designed a leather bag to carry his books, and back in the US, he was asked four to five times a day where he bought it and where they could buy one too. He figured he could have more made to fund youth ministry and that’s when the hard luck and adrenaline began to flow. He and his Black Lab, Blue, went from sleeping on the floor for a few years in a $100 apartment with no hot water in the most dangerous city in the world to walking with lions and kings in Africa.
Saddleback Leather has become known for their high quality durable leather bags and also their unprofessional and not funny marketing. So much so, Toyota asked Dave to design the leather and interior for their 2024 Limited Edition Tundra, Rolls Royce placed them in their coffee table book and the Texas Rangers baseball club asked them to be their Official Leather Goods. It seems God has turned Dave’s youth ministry into a leather ministry to love people around the world.