Initial Concerns

Initially, I was concerned. Would this partnership harm the brand we've worked so hard to build? Would we now be seen as just another corporation? Would our loyal leather bag customers wonder, “What are they doing? Major League Baseball doesn’t seem to align with the brand we love, and why The Texas Ranger, of all teams?

After extensive discussion and reflection, I realized that our partnership is not just a good match but a perfect alignment. While I have a passion for various sports, no sport resonates more with Saddleback Leather's brand than baseball. Among all the baseball teams I admire, none align with our brand values more than The Texas Rangers.

Why Baseball is the Perfect Fit with Saddleback Leather

• Natural Connection: Baseball and leather are inherently linked, making the association a natural fit.

• Global Appeal: Just as baseball is enjoyed worldwide, Saddleback Leather has a global following.

• Timelessness: Baseball is timeless and classic, qualities often attributed to Saddleback Leather.

• Enduring Legacy: Baseball has endured for nearly 150 years, and our leather bags are warranted to last at least 100 years.

• Strong Community: Both baseball and Saddleback Leather boast strong, committed, and like-minded fans.

• Accessible Quality: Baseball is one of the most accessible quality sports, with games available at all levels for free or at a low cost. Similarly, we produce our leather goods in-house and avoid wholesale markups, ensuring our high-quality products remain accessible.

Why The Texas Rangers Perfectly Align with the Saddleback Leather Brand:

• Universal Appeal: The Texas Rangers are a universally liked team in franchise history, not polarizing like some others. They aren’t a "love 'em or hate 'em" team.

• Central Location: Unlike East Coast or West Coast teams like the Los Angeles Dodgers or the iconic New York Yankees, the Rangers are centrally located, representing the heart of America. Texas is often seen as embodying American values to the rest of the world.

• National Representation: The Texas Rangers are considered America's Baseball Team, especially for the 33 states without a baseball team. Similarly, Saddleback is Texas' largest leather brand.

• Shared Values: Texas is renowned for its traditional, family-oriented, hard-working, and good-natured spirit, qualities that are also synonymous with the Texas Rangers. These values align perfectly with those of Saddleback Leather.

A Perfect Partnership: Saddleback Leather, The Texas Rangers, and Toyota

To top it all off, Toyota is the Official Truck of the Texas Rangers baseball. The longest-lasting, most durable, and reliable truck in the world? Over-engineered, to say the least.

Saddleback bags are similarly over-engineered to be the longest-lasting, most durable leather bags in the world. Our slogan is “They’ll Fight Over It When You’re Dead.” If your life depended on a vehicle, you'd want it to be a Toyota. If it depended on a leather bag, it should be a Saddleback Leather one. And Toyota’s slogan? “Go Places.”

We are thrilled about this partnership. While the full impact remains to be seen, it certainly won't hurt in spreading the word about Saddleback Leather. We've already enjoyed countless laughs brainstorming fun marketing ideas, and they’ve given us some fantastic seats.

If you don't have a favorite team already, we hope you’ll join us in rooting for Saddleback Leather’s new baseball team. Come watch America's Baseball Team play a game of America’s pastime with us.